Even as more social media platforms are created, one has steadily maintained plenty of popularity among different generations. We’re obviously talking about Instagram in this case.

As such, this makes it the ideal platform to create content on, be it for personal or business reasons. So, if you’re on a journey to figure out the best way to start a new account, we’re here to help.

Picking the Right Niche

If you’re gunning to become a popular creator, then the first thing you need to do is pick the right niche. This should be something that you’re interested in and isn’t an overtly saturated theme but still popular.

We’d recommend taking a look at what is trending and seeing what catches your eye. Then, do your research on said topic to see how it’s doing and if it has potential.

You can do this on platforms like Statista, where you’ll find vital information about practically any industry. For instance, if you’re considering focusing on casino games, you’ll find on said platform the fact that this sector is projected to reach over 290 million users by 2029. 

So, this suggests that the industry is well-liked and expected to gain more popularity in the long run. Thus, this would make it a good theme for your future Instagram account to focus on. Once you’ve chosen the niche, you can start creating plans as to what you can post about. To make this easier for you, we’ll be providing some suggestions using the same example.

Keep in mind your location and target audience, so if you live in Canada, it should be about games and casinos accessible to you. After all, the algorithm will typically promote you more to your fellow citizens. So, when starting an Instagram account about online casinos, you could focus on specific games like video poker in Canada. This would allow you to create plenty of unique content about video poker that is informative, rather than offering generic posts regarding the platforms that are home to it.

Your first posts could be discussing what the game is - a combination of poker and slots. Then you could mention must-have information, such as the standard hand ranking you need to know about to build the best hand possible.

One other aspect you could post about is what devices you can play video poker on. Obviously, being a browser game makes it more accessible as it can be enjoyed on a phone or tablet along with a standard PC.

As it’s a gambling game, your future audience will also benefit from learning more about the odds and payout. You could advise them about where the paytable is located so that they’re aware of it. 

We’d also recommend posting about the different variants available, which would result in several new posts for you. You could discuss things like the differences between Joker Poker 1 Hand and Joker Poker 3 Hands.

Of course, the aforementioned is just one example, but the same thought process can be applicable to others. Some other popular Instagram niches are travel, finance, and fashion.

Finding Inspiration

While we gave you some starting points as to what you could post about, as a content creator, there’s no such thing as too many ideas. So, you should pull up your sleeves and start doing all the research you can.

This doesn’t have to be limited to just Instagram, as you can also check out other platforms like YouTube to gather some ideas. For example, if you’re planning to become a hockey account, you can see what is trending there.

Typically, this will be the latest about major matches or awards, like who won the Stanley Cup. Alternatively, it could be an in-depth conversation about a specific team and how they’re expected to perform in the upcoming season.

Some other current platforms you could check out are Pinterest and TikTok. And you can expand your search to other niches too; you never know what will spark a lightbulb moment.

Setting Up the Account

Now that you’ve got a solid plan and plenty of inspiration, it’s time to create the account. This is a pretty straightforward process on Instagram.

The hardest bit will be figuring out a unique username that also reflects your niche. Once that’s over, have a think about if you want to go for a business or creator account. 

Both will allow you to easily track important insights that are usually not visible to personal accounts. So what you go for depends on whether you’re planning to use the account to also promote your business or just for content.

To round this off, fill up your profile with an eye-catching picture and tag that represents you. And now, all that is left for you to do is to actually start posting.