The term “influencer” can be traced all the back to the Early Modern period, when poets, philosophers, writers, and artists were known for the effect their work had on the general public. Their stories, poems, artwork, and general musings were followed by rafts of people that were thirsty to see life in different ways. That term has remained part of everyday vocabulary over the centuries, but over time, the means of an influencer expressing him, her, or themselves has drastically changed.

Influencers are still responsible for changing the way people look at things, and with the rise of social media in the early 2000’s, influencers were given a platform and a worldwide audience to preach to. With faster communication and greater outreach provided by the likes of Instagram, TikTok, and X (formerly known as Twitter), the competition in the influencer world is fierce, with influencers constantly looking for the next big thing to promote. With the ability to earn substantial amounts of money by influencing opinion, finding the next biggest trend could be extremely financially rewarding. Which is why the race to promote one of the latest innovations in entertainment, iGaming, is hotting up quickly.

Why is iGaming so appealing?

The reason why influencers such as Hammer Wagers, Cody Burnett, and Only Degens are so keen to influence people over the ways of online casino and online sports betting is down to the sheer popularity the activity has garnered over the past few years. iGaming exploded during the pandemic, when people sought out online entertainment avenues to help pass the time. Since then, the clamour around iGaming has only increased and influencers of online casino games such as blackjack, roulette, poker, and online slots are also increasing in number.

Online slots especially receive a lot of attention from influencers due to the more animated nature of the thousands of online slots games available across online casino platforms. Cody Burnett is renowned as one of the leading influencers for the iGaming industry not only due to his collaboration with online casino provider, Stake, but also because Burnett promotes the risks and dangers of online gambling, providing an overall balanced view of the iGaming industry, which is appreciated by his viewers. One of his largest wins was on Juicy Fruits, which provides the other side of the coin to his online casino influencing.

Influencing and Promoting

While the term “influencing” refers mainly to the act of bring something, such as online casinos, to people’s attention, another vital function of influencing is unveiling aspects to the public that they might not have previously known. Games such as blackjack, roulette, and poker are pretty standardised and rigid in how they are played. However, the reason many influencers focus on online slots is because of the variety in each game.

Taking aside the themes or characters, online slots have more interactive game play features than the other classic casino games, which makes them more appealing to casino enthusiasts. One of these popular features that is not necessarily known to your average online casino player, and not available in every market are bonus buys. These games, like the UK bonus buy slots at the Daily Star can even be played by players in the UK and provide players with the opportunity to advance their game play by purchasing bonus rounds in a game.

More Influence to Come

The rise of online casinos and the subsequent influencing in the past couple of years has been impressive. However, influencers will be eagerly awaiting a couple of new innovations that are set to reshape the iGaming industry. Live dealer games are currently proving extremely popular but are limited mainly to blackjack, roulette, and poker. But the arrival of augmented and virtual reality iGaming is what casino enthusiasts and influencers are waiting for. With the potential to interact with online slots games on a higher level, there is much more influencing to come in the very near future.