The fact that 88% of Indians spend 6.1 trillion minutes watching videos (reported by CNBC) - shows that they are paying close attention and actively seeking content that will do all four of these things: inspire, empower, inform, or entertain them. People have very specific goals in mind whenever they watch a video on the internet. Brands can tap into that intent with video-first strategies and use their content to achieve actual, measurable results.
If you want your video to get noticed, have an effect, and attract repeat viewers, hiring a top video production company is a must.
Examine the strategies employed by many Indian brands in various industries to leverage online video for rapid brand recognition, client retention, and conversions from highly intent viewers. Plus, how seasoned video production agencies have guided brands to success.
According to CaratLane, Indian consumers spend 2.9X more on jewelry during festivals like Diwali. During this period, the brand carried out video marketing, such as product ads targeting 24- to 44-year-old female shoppers. The ads featured several of CaratLane's best-selling designs and linked to its website. Its TrueView for Shopping creative increased website traffic by 12% and reduced cost per acquisition by 15%.
Dettol, on the other hand, used YouTube's creativity to leverage the huge crowd and personal hygiene awareness of Kumbh. The TrueView Discovery ad on YouTube's home feed targeted visitors scrolling through organic content and featured bumper ads about Dettol Liquid Soap's affordable price, long-lasting effects, and, most importantly, hygiene.
Dettol immediately gained a large audience with its festival creativity. Three days brought three million customers to the brand. Dettol reached almost 90% of its target audience—six million people—after the 11-day campaign. In addition to being seen by millions, the brand's “Hygiene” bumper increased purchase consideration by 13%.
Initially, these enterprises have the capacity and capability to craft top-notch videos that distinguish themselves in the extensive pool of online content. Their adeptness in narrative construction, filming, and post-production guarantees the efficient delivery of your message, connecting effectively with your intended viewers. Furthermore, a leading video production studio remains abreast of contemporary trends and methodologies, empowering them to create visually striking and captivating content that enthralls the audience.
Discovering the perfect match among all the top video production businesses out there might be quite a challenge. Therefore, explore a top video production company in India - Vidzy! With over 8+ years of expertise Vidzy boasts a portfolio of more than 30K+ successful video campaigns and has secured the trust of over 1000 brands.
Get a thorough understanding of the video-producing company's final offerings!
A brand's needs can be anything from concept development, scripting, filming, editing, and post-production, and a video production agency specializes in providing ultimate video production services. Furthermore, they offer invaluable strategic advice, boundless creativity, and unwavering technical support to guarantee each project's flawless execution, resulting in remarkable outcomes that surpass all expectations. The primary video-producing service that a product house offers will be examined in depth below.
Videography services present an effective tool for businesses to attract and maintain the attention of their audience with visually appealing content. Brands share their messages, boost brand visibility, and drive conversions by crafting compelling narratives and integrating dynamic visuals. It leads to increased sales and revenue. Vidzy provides various videography services, showcasing products, capturing high-quality model images, and event coverage.
A video editing agency truly grasps the value of high-quality videos for yielding exceptional results. They have a team of skilled video editors who expertly mold raw footage into captivating storytelling. Plus amplify visuals, highlight critical moments, and blend them into mesmerizing final productions. The agency's professional videos are a staple for attracting viewers to digital domains like Reels and YouTube, because of its expertise in video editing specifically for these platforms.
Businesses engage in producing corporate videos to convey their messages, display their products or services, and elevate their brand presence within their specific audience. These visual productions have a wide range of applications, including internal communications, marketing endeavors, training modules, or public relations initiatives. By creating corporate videos, a video production house enriches brand identity and establishes trust and credibility with stakeholders. Additionally, corporate videos actively engage employees and customers and present complex information concisely and engagingly.
The sales-focused promotional ads boost brand revenue with compelling descriptions and engaging visuals to connect with the intended audience. A video production studio develops promotional materials that effectively highlight a brand's unique selling propositions by thoughtfully planning and executing creative strategies. It entices consumers to make informed purchasing choices. Demonstrating products or services in a persuasive and interactive manner, these campaigns drive website traffic, boost conversions and significantly contribute to revenue growth.
Video production through CGI (Computer Generated Imagery) is the art of creating visuals digitally, using specialized software and techniques. It offers benefits like producing highly realistic and immersive visuals, design flexibility and cost-effectiveness compared to traditional methods. With CGI video production services, a video production house enables visualization of complex concepts that may be difficult or impossible with practical effects. It provides endless creative opportunities for storytelling and brand communication.
The personalized UGC videos created by a video production agency go the extra mile to establish genuine connections with the target audience. They capture organic customer interactions, crafting them into captivating storytelling that strikes a chord. These videos transcend typical marketing strategies by spotlighting real-life experiences and testimonials, nurturing trust and credibility with the particular audience.
The agency is highly skilled at making advertising that is customized to each site, whether it's YouTube, Instagram, Facebook, or LinkedIn. An enthusiastic crew works tirelessly to create engaging video commercials that are custom-made for the specific demographic and tone of each platform. The video company creates advertisements that grab people's attention, make them want to engage, and ultimately make them take action by blending attractive narratives with aesthetically appealing components.
If the brand requires ultimate video production services, choose a top production hub like Vidzy. The reason is as follows:
Vidzy is blessed with a state-of-the-art production studio, stocked with the latest technology and facilities. These facilities guarantee shooting in a professional environment, from concept development to final editing.
Driven by an intense passion for storytelling, the video production studio expertly utilizes cutting-edge tools and software to craft mesmerizing video. With a devoted team of creatives who infuse heartfelt emotion into every frame, they carefully capture and refine visuals. It transforms raw footage into meaningful content. Each phase embodies a fusion of dedication and creativity from videography artistry to editing finesse
Vidzy firmly believe in the magic of data-driven marketing. Collaborating closely with clients they conduct thorough research on the target audience and campaign aspirations. Using data insights at every turn of the production journey, from scripting to final delivery, ensures that the video content reaches the right audience and churns out concrete results.
Time stands as a precious asset in the whirlwind of today's world. Recognizing the paramount necessity of meeting deadlines, Vidzy takes the lead. With the optimized workflows and dedicated team, the video production studio ensures a smooth delivery of the video project, maintaining top-notch quality every step of the way. This empowers a brand to kick off the video marketing campaign, promptly seizing each strategic opportunity that comes the way.
Vidzy is like a dominant force in the dynamic Indian video production sector, celebrated for its trailblazing contributions that enhance brand presence and deeply engage audiences. Ascending to the top team is not just an assertion but a reflection of Vidzy's unwavering pursuit of perfection. Each video project undergoes meticulous planning and flawless execution and yields tangible results at the video production company - Vidzy. It is only possible due to their state-of-the-art professional studio, data-driven strategy, and innovative cinematography techniques. Their ability to transcend traditional video production by crafting immersive visual narratives positions them as a strategic partner in the fiercely competitive digital generation.